B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
6%
6% -- share of americans with unfavorable view of both major parties for US adults (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.fastcompany.com/91614149/independent-candidate-branding-2026-elections ↗
Source Article
Independent candidates are making their independence their biggest brand asset
The Democratic and Republican parties both have brand problems, so independent candidates across the country are using campaign logos specifically designed to let voters know they stand with neither of them. The new, must-have brand asset for independent candidates today is the word itself: independ…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center survey, cited by Fast Company; 'nearly 6 in 10' approximated to 60%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 6% share of americans with unfavorable view of both major parties. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-unfavorable-view-both-parties-pew
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<blockquote cite="https://lighthousedata.io/data/americans-unfavorable-view-both-parties-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of americans with unfavorable view of both major parties for US adults<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/americans-unfavorable-view-both-parties-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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