B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- americans discussing brands daily rate for US consumers (2026)
76% of Americans talk about brands in a typical day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MediaVest / Keller Fay Group
Primary
Tier C
http://www.themarketingbit.com/marketing-2/how-advocacy-leads-to-more-sales/ ↗
Source Article
How Advocacy Leads To More Sales
Original Research
MediaVest / Keller Fay Group
· Original study ↗
Methodology
MediaVest Keller Fay Group Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 76% americans discussing brands daily rate. Source: MediaVest / Keller Fay Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-talk-about-brands-daily
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<blockquote cite="https://lighthousedata.io/data/americans-talk-about-brands-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- americans discussing brands daily rate for US consumers<br><small>Source: MediaVest / Keller Fay Group (2026) · <a href="https://lighthousedata.io/data/americans-talk-about-brands-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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