B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- consumers considering sustainability when shopping for US consumers (2026)
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Sustainable Packaging Solutions to Boost Brand Image - Plan Left
Consumers from every demographic actively seek brands that prioritize the environment, with 80% of Americans considering sustainability during their shopping process. By adopting sustainable packaging, you can boost your brand image, make a significant contribution to the environment, and position i…
Methodology
Blog citing unspecified research; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 80% consumers considering sustainability when shopping. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-sustainability-shopping-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-sustainability-shopping-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers considering sustainability when shopping for US consumers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/americans-sustainability-shopping-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.