B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- specialty coffee choice rate for US consumers (2025)
Only 10% of Americans choose specialty coffee.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Steel Oak Coffee
Primary
Tier C
https://coffeebi.com/2025/10/08/us-coffee-shop-growth-slows-rtd-coffee-market-booms-and-sustainable-… ↗
Source Article
US Coffee Shop Growth Slows, RTD Coffee Market Booms, And Sustainable Tech Advances
US Coffee Shop Growth Slows, RTD Coffee Market Booms, and Sustainable Tech Advances
US Branded Coffee Shop Market Growth Decelerates Amid Cost Pressures
The US branded coffee shop market grew 4.2% to reach 45,277 stores, but outlet expansion slowed year-on-year as operators grapple with soaring comm…
Original Research
Steel Oak Coffee
· Original study ↗
Methodology
Cited in Steel Oak Coffee press release
Methodology documented
Segmentation
IndustryFood & Beverage
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 10% specialty coffee choice rate. Source: Steel Oak Coffee (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-specialty-coffee-choice-10pct
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<blockquote cite="https://lighthousedata.io/data/americans-specialty-coffee-choice-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- specialty coffee choice rate for US consumers<br><small>Source: Steel Oak Coffee (2025) · <a href="https://lighthousedata.io/data/americans-specialty-coffee-choice-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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