B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- consumers preferring cash rewards for Americans (2026)
77% of Americans say they prefer cash rewards.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Extole
Primary
Tier C
https://viralref.com/blog/reward-for-referrals ↗
Source Article
Reward for Referrals: Grow Your Square Business
Reward for Referrals: Grow Your Square Business
Power your reward for referrals program with ViralRef. Square merchants (salons, spas) automate gift cards & coupons to fill calendars in 2026.
You already know which clients you want more of. They show up on time, rebook before they leave, buy retail …
Original Research
Extole
· Original study ↗
Methodology
Extole roundup of referral marketing statistics, cited secondhand
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Americans: 77% consumers preferring cash rewards. Source: Extole (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-prefer-cash-rewards
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-prefer-cash-rewards" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumers preferring cash rewards for Americans<br><small>Source: Extole (2026) · <a href="https://lighthousedata.io/data/americans-prefer-cash-rewards" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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