B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- consumer familiarity with esg for US consumers (2023-04)
40% of Americans are not familiar at all with ESG.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023-04
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier A
https://worky.com/insights/esg-and-the-proliferation-of-sustainability-roles-in-startups-and-fortune… ↗
Source Article
Worky | ESG and the Proliferation of Sustainability Roles in Startups and Fortune 500 Companies
The report exposed that business leaders’ focus on ESG initiatives greatly varied by geography – country, continent – and company size. With more than 90% of S&P 500 companies and approximately 70% of Russell 1000 companies now publishing ESG reports in some form or another, organizations have been …
Original Research
Gallup
· Original study ↗
Methodology
Gallup poll conducted in April
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023-04 (current) | 40% | |
| 2023-04 (current) | 37% | -7.5% |
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US consumers: 40% consumer familiarity with esg. Source: Gallup (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-not-familiar-at-all-with-esg-2023
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<blockquote cite="https://lighthousedata.io/data/americans-not-familiar-at-all-with-esg-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumer familiarity with esg for US consumers<br><small>Source: Gallup (2023-04) · <a href="https://lighthousedata.io/data/americans-not-familiar-at-all-with-esg-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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