B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- leisure travel intent rate for US consumers (2020)
38% of Americans say they are likely to travel overnight for leisure or vacation by the end of the year.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Hotel and Lodging Association (AHLA)
Primary
Tier B
https://www.interlinegroup.com/navigating-covid-19-in-sales-and-marketing-in-travel-and-hospitality/ ↗
Source Article
Navigating Travel and Hospitality Post COVID-19 - Interline Creative Group
Sales and Marketing Insights
A picture they say is worth one thousand words.
Chart 1 based on TSA checkpoint travel numbers for 2020 and 2019, which is updated by 9 a.m. daily.
What you are looking at is the official TSA data on people who travel pre- and post-COVID-19, and what they did in 2019 as …
Original Research
American Hotel and Lodging Association (AHLA)
· Original study ↗
Methodology
AHLA State of the Hotel Industry Analysis: COVID-19 Six Months Later
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionUS
Cite this stat
Plain Text
US consumers: 38% leisure travel intent rate. Source: American Hotel and Lodging Association (AHLA) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-leisure-travel-intent-2020
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<blockquote cite="https://lighthousedata.io/data/americans-leisure-travel-intent-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- leisure travel intent rate for US consumers<br><small>Source: American Hotel and Lodging Association (AHLA) (2020) · <a href="https://lighthousedata.io/data/americans-leisure-travel-intent-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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