B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- consumer sentiment favorable view small businesses for American consumers (2014)

Name: Consumer Sentiment Favorable View Small Businesses Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2014 · amacolumbus.org

71% of Americans view small businesses more favorably than other institutions because they are seen as a positive influence on the way things are going in this country.

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Attribution: amacolumbus.org View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2014

Entity

American consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

amacolumbus.org Primary Tier C

https://amacolumbus.org/ten-steps-building-small-business-brand/ ↗

Confidence: 23/100 Vintage: 2014 Channel: Common Crawl

Source Article

Ten Steps to Building Up Your Small Business Brand

Original Research

amacolumbus.org · Original study ↗

Methodology

Pew Foundation survey, as cited by AMA Columbus article

Methodology documented

Segmentation

Industrymarketing Company Sizesmb RegionUS RoleAll marketers

Cite this stat

Plain Text

American consumers: 71% consumer sentiment favorable view small businesses. Source: amacolumbus.org (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-favorable-view-small-businesses-2014

HTML Embed

<blockquote cite="https://lighthousedata.io/data/americans-favorable-view-small-businesses-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer sentiment favorable view small businesses for American consumers<br><small>Source: amacolumbus.org (2014) · <a href="https://lighthousedata.io/data/americans-favorable-view-small-businesses-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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