B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- podcast familiarity rate for US consumers (2025)
Over 78% of Americans are familiar with podcasting.
- Source states 'over 78%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://www.foagency.com/business-insurance/specialized-business-insurance/california-podcast-produc… ↗
Source Article
California Podcast Production Studio Insurance
Top 3 Recommended Policies
Podcasting has rapidly evolved from a niche hobby into a booming industry, with California standing at the forefront of this audio revolution. As the Golden State hosts thousands of podcast production studios—from solo creators to full-scale professional operations—protect…
Original Research
Edison Research
· Original study ↗
Methodology
Cited from Edison Research; no survey year, report name, or sample details provided in source. Vintage assumed as publication year (not stated).
Methodology documented
Segmentation
Industryfintech_finance
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 78% podcast familiarity rate. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-familiar-with-podcasting
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-familiar-with-podcasting" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- podcast familiarity rate for US consumers<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/americans-familiar-with-podcasting" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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