B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- consumer excitement rate for US adults celebrating Christmas (2025-10)
90% of US adults who celebrate Christmas are excited to look at holiday lights.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025-10
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
American Christmas Tree Association
Primary
Tier A
https://www.christmastreeassociation.org/resource-hub/0bebskk86q16d86ss41bugj3y7burv ↗
Source Article
ACTA Fall 2025 Survey — The American Christmas Tree Association
ACTA Fall 2025 Survey
Our survey finds that there are a lot of festivities that Americans are looking forward to this holiday season. According to our data, approximately 90% of Americans are excited to see friends and family (94% - with 3% not excited at all!), look at lights (90%), and open presen…
Original Research
American Christmas Tree Association
· Original study ↗
Methodology
Tyson Group online nationwide survey, n=1,000 adults, margin of error 3.1%
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-10 (current) | 89% | |
| 2025-10 (current) | 94% | +5.6% |
| 2025-10 (current) | 83% | -11.7% |
| 2025-10 (current) | 86% | +3.6% |
| 2025-10 (current) | 90% | +4.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults celebrating Christmas: 90% consumer excitement rate. Source: American Christmas Tree Association (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-excited-look-at-lights-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-excited-look-at-lights-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer excitement rate for US adults celebrating Christmas<br><small>Source: American Christmas Tree Association (2025-10) · <a href="https://lighthousedata.io/data/americans-excited-look-at-lights-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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