B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- consumer sentiment elf on shelf creepy for US consumers (2025)
53% of Americans say Elf on the Shelf is creepy / more creepy than charming.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
casino.ca
Primary
Tier B
https://www.casino.ca/americas-biggest-christmas-debates/ ↗
Source Article
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Original Research
casino.ca
· Original study ↗
Methodology
Survey of 3,000 Americans on 15 holiday debates, mapped by state
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 53% consumer sentiment elf on shelf creepy. Source: casino.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-elf-on-shelf-creepy-2025
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<blockquote cite="https://lighthousedata.io/data/americans-elf-on-shelf-creepy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- consumer sentiment elf on shelf creepy for US consumers<br><small>Source: casino.ca (2025) · <a href="https://lighthousedata.io/data/americans-elf-on-shelf-creepy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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