B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

86%

86% -- consumers demanding transparency for US consumers (2025)

2025

86% of Americans demand transparency from businesses.

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Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
US consumers
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
Perception Studies are the Foundation for Effective Targeting - Alliance Advisors
In the latest issue of Governance Intelligence, LHA’s John Heilshorn talks about a pressing concern for executives: understanding shareholder concerns in the face of investor shyness and hectic schedules. The article explores how third-party expertise and perception studies can provide invaluable in…

Cited survey figure; original source and methodology not stated

Methodology documented
Industrymarketing RegionUS RoleAll marketers
Plain Text
US consumers: 86% consumers demanding transparency. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-demanding-business-transparency
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<blockquote cite="https://lighthousedata.io/data/americans-demanding-business-transparency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers demanding transparency for US consumers<br><small>Source:  (2025) · <a href="https://lighthousedata.io/data/americans-demanding-business-transparency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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