B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- consumers wanting control over data access for Americans (2025)
According to a report by Pew Research, 93% of Americans want to control who and what companies have access to their data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research
Primary
Tier C
https://blog.airdroid.com/post/5-proven-ways-to-better-protect-customer-data ↗
Source Article
5 Proven Ways to Better Protect Customer Data | AirDroid Blog
Last Updated on July 22, 2025
Technology and innovation have made access to customer data a walk in the park for many businesses. In today’s world, access to customer data is one significant way businesses can provide services that their customers will find acceptable.
It helps you provide personali…
Original Research
Pew Research
· Original study ↗
Methodology
Cited as Pew Research report; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Americans: 93% consumers wanting control over data access. Source: Pew Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-control-data-access-pew
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<blockquote cite="https://lighthousedata.io/data/americans-control-data-access-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumers wanting control over data access for Americans<br><small>Source: Pew Research (2025) · <a href="https://lighthousedata.io/data/americans-control-data-access-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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