B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- share of americans finding church through online search for Americans (2025)
37% of Americans found their church through online search.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barna Group
Primary
Tier C
https://www.epiclifecreative.com/what-is-search-everywhere-optimization-seo-e/ ↗
Source Article
What Is Search Everywhere Optimization (SEO-E)? Reaching People Wherever They Search in the Age of AI
Ten years ago, most people found a church or ministry the same way: they opened Google and typed “church near me.” Today, discovery looks completely different. Someone might ask Alexa for “Christian…
Original Research
Barna Group
· Original study ↗
Methodology
Cited from Barna Group research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Americans: 37% share of americans finding church through online search. Source: Barna Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-church-online-search
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<blockquote cite="https://lighthousedata.io/data/americans-church-online-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of americans finding church through online search for Americans<br><small>Source: Barna Group (2025) · <a href="https://lighthousedata.io/data/americans-church-online-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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