B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- news avoidance rate for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
limelightgrowth.com
Primary
Tier C
https://limelightgrowth.com/blog/leveraging-technologys-role-in-combatting-disinformation ↗
Source Article
Leveraging Technology’s Role in Combatting Disinformation - LIMELIGHT
In an age where information spreads faster than ever, disinformation has become a significant threat to public trust, media credibility, and brand reputation. In our last post, LIMELIGHT co-founder Erin Harrison examined the evolving tactics of disinformation, the proliferation of new platforms, and…
Original Research
limelightgrowth.com
· Original study ↗
Methodology
Cited by PR agency blog; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 60% news avoidance rate. Source: limelightgrowth.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-avoiding-news-60pct
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<blockquote cite="https://lighthousedata.io/data/americans-avoiding-news-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- news avoidance rate for US consumers<br><small>Source: limelightgrowth.com (2025) · <a href="https://lighthousedata.io/data/americans-avoiding-news-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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