B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- podcast listening penetration for Americans over the age of 12 (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://blacktwigllc.com/the-battle-of-blog-vs-podcast/ ↗
Source Article
The Battle of Blog vs. Podcast - Black Twig Marketing + Communications
The question mulling around in most business leaders’ brains is: would my business profit more from a blog or a podcast? This question seems to be continuously fluctuating and is regularly debated. The answer is that it all comes down to personal preference, business model and the needs of your audi…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research data cited by Black Twig Marketing + Communications blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans over the age of 12: 51% podcast listening penetration. Source: Edison Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-12-plus-podcast-listening
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-12-plus-podcast-listening" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- podcast listening penetration for Americans over the age of 12<br><small>Source: Edison Research (2026) · <a href="https://lighthousedata.io/data/americans-12-plus-podcast-listening" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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