B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- pct citing strong roi for US and UK marketers expanding brand ambassador programs (2024)
34% of senior marketers and brand managers in the US and UK cited delivering strong ROI as a top reason for expanding brand ambassador programs.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/marketers-increasing-brand-ambassador ↗
Source Article
3/4 of Marketers Increasing Investment in Brand Ambassador Programs | BDB
News
December 4, 2024
Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs
New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Reason for expanding ambassador programs in survey of more than 500 senior marketers and brand managers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and UK marketers expanding brand ambassador programs: 34% pct citing strong roi. Source: Billion Dollar Boy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ambassador-strong-roi-reason-2024
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<blockquote cite="https://lighthousedata.io/data/ambassador-strong-roi-reason-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- pct citing strong roi for US and UK marketers expanding brand ambassador programs<br><small>Source: Billion Dollar Boy (2024) · <a href="https://lighthousedata.io/data/ambassador-strong-roi-reason-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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