B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- attribution accuracy improvement for ambassador-driven programs (2026)
Ambassador-driven programs improve attribution accuracy by 33% when paired with trackable links and codes.
- When paired with trackable links and codes
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://www.getroster.com/blog/turning-top-performing-ugc-into-high-roas-paid-ads/ ↗
Source Article
Turning Top Performing UGC Into High ROAS Paid Ads
Why UGC Outperforms Traditional Ad Creative
Most paid social ads fail because they look like ads.
User-generated content works because it doesn’t interrupt—it blends in. It feels native, authentic, and trust-led.
According to Harvard Business Review, 95% of purchasing decisions are driven subconscio…
Original Research
Shopify
· Original study ↗
Methodology
when paired with trackable links and codes, per Shopify data as cited by Roster
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ambassador-driven programs: 33% attribution accuracy improvement. Source: Shopify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ambassador-program-attribution-accuracy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ambassador-program-attribution-accuracy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- attribution accuracy improvement for ambassador-driven programs<br><small>Source: Shopify (2026) · <a href="https://lighthousedata.io/data/ambassador-program-attribution-accuracy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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