B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
102 hours
102 hours -- monthly ad supported viewing hours for Amazon OTT viewers (2026)
The average viewer spends 102 hours per month watching ad-supported content on Amazon.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
102 hours
Unit
Duration Hours
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amzonestep.com
Primary
Tier C
https://www.amzonestep.com/blog/20-stats-to-drive-your-amazon-video-marketing-strategy/ ↗
Source Article
20 Stats to Drive Your Amazon Video Marketing Strategy - Blog
Original Research
amzonestep.com
· Original study ↗
Methodology
Blog citing Amazon OTT ad data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon OTT viewers: 102 hours monthly ad supported viewing hours. Source: amzonestep.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ott-monthly-viewing-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ott-monthly-viewing-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>102 hours</strong> -- monthly ad supported viewing hours for Amazon OTT viewers<br><small>Source: amzonestep.com (2026) · <a href="https://lighthousedata.io/data/amazon-ott-monthly-viewing-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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