B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33.6%
33.6% -- ooh budget growth for Amazon (2025)
Amazon increased its out-of-home (OOH) advertising budget by 33.6% in Germany in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen / B|A|M Bundesverband Aussenmedien e.V.
Primary
Tier B
https://www.wtm-aussenwerbung.de/out-of-home-advertising-growth-2026/?lang=en ↗
Source Article
Out-of-home advertising in 2026 | wtm Aussenwerbung
You might think 2025 was a tough year for the advertising industry. Budgets were cut, major media categories lost ground, and TV (the dominant medium for decades shed nearly €722 million. Not exactly a climate for growth. And then there is out-of-home advertising. While other media tightened their b…
Original Research
Nielsen / B|A|M Bundesverband Aussenmedien e.V.
· Original study ↗
Methodology
Nielsen advertising statistics
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelooh
Cite this stat
Plain Text
Amazon: 33.6% ooh budget growth. Source: Nielsen / B|A|M Bundesverband Aussenmedien e.V. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ooh-budget-growth-2025
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<blockquote cite="https://lighthousedata.io/data/amazon-ooh-budget-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.6%</strong> -- ooh budget growth for Amazon<br><small>Source: Nielsen / B|A|M Bundesverband Aussenmedien e.V. (2025) · <a href="https://lighthousedata.io/data/amazon-ooh-budget-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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