B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24.68%
24.68% -- click share for M&M'S Milk Chocolate Candy Party Size (leader product, Amazon 'm&ms' search) (2026)
M&M'S Milk Chocolate Candy Party Size accounts for a 24.68% click share among Amazon searches for 'm&ms'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Brand Analytics
Primary
Tier A
https://www.amazonseo.ai/amazon-best-sellers/mms ↗
Source Article
Amazon Best Sellers: m&ms
Original Research
Amazon Brand Analytics
· Original study ↗
Methodology
Amazon Brand Analytics search query performance data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
M&M'S Milk Chocolate Candy Party Size (leader product, Amazon 'm&ms' search): 24.68% click share. Source: Amazon Brand Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-mms-leader-click-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-mms-leader-click-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.68%</strong> -- click share for M&M'S Milk Chocolate Candy Party Size (leader product, Amazon 'm&ms' search)<br><small>Source: Amazon Brand Analytics (2026) · <a href="https://lighthousedata.io/data/amazon-mms-leader-click-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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