B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- advertising awareness score for Amazon (2019)
Amazon held an advertising awareness score of 38% according to BrandVue Retail data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/mothercare-formula-failure/ ↗
Source Article
Mothercare: what was its formula for failure? - Savanta
Whether through offering exciting retail experiences, great value or unique products, retailers are having to work harder than ever to stay profitable
As consumer spend continues to move online, retailers with physical stores need to give consumers solid reasons to go out of their way to visit a sto…
Original Research
Savanta
· Original study ↗
Methodology
BrandVue consumer tracking data (Savanta)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 38% advertising awareness score. Source: Savanta (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-advertising-awareness-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-advertising-awareness-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- advertising awareness score for Amazon<br><small>Source: Savanta (2019) · <a href="https://lighthousedata.io/data/amazon-advertising-awareness-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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