B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- ad revenue growth rate for Amazon (Q4 2021)
Amazon's ad business expanded by 32% in Q4 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
Q4 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier C
https://zquared.com/advertising-costs-on-the-rise/ ↗
Source Article
Advertising Costs On the Rise - Zquared
Advertising Costs On the Rise
March 14, 2022
Across Amazon, sellers and consumers alike are being hit with substantial price increases in Prime membership fees, Fulfillment by Amazon (FBA) expenses, and Amazon advertising costs. Extenuating circumstances continue to affect Amazon FBA rates. Namely, …
Original Research
Amazon
· Original study ↗
Methodology
Company earnings data as cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 32% ad revenue growth rate. Source: Amazon (Q4 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ad-growth-q4-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ad-growth-q4-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- ad revenue growth rate for Amazon<br><small>Source: Amazon (Q4 2021) · <a href="https://lighthousedata.io/data/amazon-ad-growth-q4-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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