B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16,000
16,000 -- customer images collected for ALTEL (2023)
ALTEL collected over 16,000 customer images/selfies during its AI-driven brand campaign in 2023.
- The source specifies 'over 16,000' images collected
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16,000
Unit
Count
Data Vintage
2023
Entity
Sample Size
16,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaigns of the World
Primary
Tier B
https://campaignsoftheworld.com/tech-innovations/altel-just-like-you/ ↗
Source Article
ALTEL: Just Like You – Redefining Brand Identity with AI-Driven Personas
How did the Kazakhstani mobile operator ‘ALTEL‘ fit tens of thousands of its customers into a single advertisement – ‘Just Like You’?
In 2023, ALTEL, the pioneering mobile operator in Kazakhstan, faced a branding challenge. It had lost touch with its Kazakh identity, resorting to foreign aesthetics …
Original Research
Campaigns of the World
· Original study ↗
Methodology
Campaign participation data: customers submitted selfies in exchange for lifetime plan freeze during AI brand persona campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ALTEL: 16,000 customer images collected. Source: Campaigns of the World (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/altel-ai-campaign-selfies-collected-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/altel-ai-campaign-selfies-collected-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16,000</strong> -- customer images collected for ALTEL<br><small>Source: Campaigns of the World (2023) · <a href="https://lighthousedata.io/data/altel-ai-campaign-selfies-collected-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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