B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- live betting share of total bets for Alpha sportsbook (2026)
Live betting accounted for well over 60% of all bets placed on Alpha's sportsbook during the 2026 World Cup.
- The source states live betting was 'well over 60%' rather than exactly 60%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alpha Affiliates
Primary
Tier B
https://www.alpha-affiliates.com/upsets-odds-and-ikea-sofas-head-of-sportsbook-artur-on-the-world-cu… ↗
Source Article
Upsets, Odds and IKEA Sofas: Head of Sportsbook Artur on the World Cup 2026
Original Research
Alpha Affiliates
· Original study ↗
Methodology
Operator-reported internal betting volume data from Alpha's sportsbook during World Cup 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Alpha sportsbook: 60% live betting share of total bets. Source: Alpha Affiliates (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alpha-live-betting-share-world-cup-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/alpha-live-betting-share-world-cup-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- live betting share of total bets for Alpha sportsbook<br><small>Source: Alpha Affiliates (2026) · <a href="https://lighthousedata.io/data/alpha-live-betting-share-world-cup-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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