B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
76%
76% -- share of mothers reporting children repeat character behaviors for Alpha generation children aged 1-2 (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
promomktreport.com.br
Primary
Tier C
https://promomktreport.com.br/en/blog/engage-kids-pos-trade-marketing/ ↗
Source Article
How to Engage Alpha Generation Kids at the POS | PMR
Who are Alpha generation children and how do they behave?
After generations X, Y and Z, now it is the turn of the Alpha Generation , babies born after 2010.
Many people say they are born smarter and more evolved than previous generations. This is because this new generation receives many stimuli , t…
Original Research
promomktreport.com.br
· Original study ↗
Methodology
Survey of mothers cited in trade marketing blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Alpha generation children aged 1-2: 76% share of mothers reporting children repeat character behaviors. Source: promomktreport.com.br (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alpha-kids-mirroring-characters-76
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<blockquote cite="https://lighthousedata.io/data/alpha-kids-mirroring-characters-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of mothers reporting children repeat character behaviors for Alpha generation children aged 1-2<br><small>Source: promomktreport.com.br (2025) · <a href="https://lighthousedata.io/data/alpha-kids-mirroring-characters-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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