B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

25,000

25,000 -- billboard count for Alliance Media (2024)

2024  · World Out of Home Organization

Alliance Media holds a portfolio of 25,000 billboards in more than 50 countries across Africa.

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Attribution: World Out of Home Organization View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
25,000
Unit
Count
Data Vintage
2024
Entity
Alliance Media
Geography
MEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
World Out of Home Organization Primary Tier B
https://www.worldooh.org/news/top-dentsu-and-alliance-media-executives ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Top-dentsu-and-Alliance-Media-executives
The World Out of Home Organization has signed up Dawn Rowlands, CEO of dentsu Africa, and Greg Benatar, Managing Director of Alliance Media, for its Africa Forum, WOO’s first in-person Africa event, which will be held in Cape Town from March 11-13 2024. At dentsu, Rowlands has built a high-performan…
Original Research
World Out of Home Organization · Original study ↗

Described in WOO Africa Forum announcement as Alliance Media's portfolio, largest OOH media owner in the region

Methodology documented
IndustryMedia Company SizeEnterprise RegionMEA Channelevents
Plain Text
Alliance Media: 25,000 billboard count. Source: World Out of Home Organization (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alliance-media-billboards-africa-2024
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<blockquote cite="https://lighthousedata.io/data/alliance-media-billboards-africa-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000</strong> -- billboard count for Alliance Media<br><small>Source: World Out of Home Organization (2024) · <a href="https://lighthousedata.io/data/alliance-media-billboards-africa-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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