B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- brand preference for Aldi (2022-11)
Preference for Aldi reached 67% on November 17th among consumers aware of its Christmas advertising.
- Measured specifically amongst those aware of the advertising
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2022-11
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/whos-in-the-run-for-the-christmas-crown-this-festive-ad-se… ↗
Source Article
Who’s in the run for the Christmas crown this festive ad season? - Savanta
The season for festive advertising is upon us; from trips down memory lane to tearjerkers, we’ve seen an array of ads from some of the UK’s household names take to the screens.
Amongst some of the UK’s favourites are the ads we’ve seen from Asda, Aldi and John Lewis & Partners.
This year, Aldi welco…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue daily brand tracking
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionUK
Cite this stat
Plain Text
Aldi: 67% brand preference. Source: Savanta (2022-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aldi-preference-peak-christmas-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aldi-preference-peak-christmas-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- brand preference for Aldi<br><small>Source: Savanta (2022-11) · <a href="https://lighthousedata.io/data/aldi-preference-peak-christmas-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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