B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
71%
71% -- news awareness for general US population (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
SurveyMonkey
Primary
Tier A
https://www.surveymonkey.com/curiosity/united-airlines-future-up-in-air/ ↗
Source Article
Why United Airlines’ Future Might Be Up In The Air
Followed the news lately? Then you know the choices businesses make directly impact their reputation in the eyes of the people who matter most--including their potential and existing customers and employees.
But just how much do these choices impact brand reputation and consumer behavior? We wanted …
Original Research
SurveyMonkey
· Original study ↗
Methodology
Survey conducted via SurveyMonkey Audience.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
general US population: 71% news awareness. Source: SurveyMonkey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airline-news-awareness-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/airline-news-awareness-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- news awareness for general US population<br><small>Source: SurveyMonkey (2023) · <a href="https://lighthousedata.io/data/airline-news-awareness-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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