B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- organic traffic share for Airbnb (Q4 2020)
Airbnb stated that 91% of all of its web traffic was generated without paying Google, Amazon, Facebook, or Apple (GAFA).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
Q4 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Airbnb (via Buyapowa)
Primary
Tier B
https://www.buyapowa.com/blog/airbnb-referral-scheme-review/ ↗
Source Article
How to do Organic Discovery like Airbnb
If you’ve been following our blog, hopefully, you didn’t miss our call to action to brands to stop forever paying the GAFA Tax and look to the example of: Airbnb style Organic Discovery.
This was inspired by the momentous news that Airbnb released in the run-up to its successful IPO in December 2020…
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Original Research
Airbnb (via Buyapowa)
· Original study ↗
Segmentation
Industrymarketing
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Plain Text
Airbnb: 91% organic traffic share. Source: Airbnb (via Buyapowa) (Q4 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airbnb-organic-traffic
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<blockquote cite="https://lighthousedata.io/data/airbnb-organic-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- organic traffic share for Airbnb<br><small>Source: Airbnb (via Buyapowa) (Q4 2020) · <a href="https://lighthousedata.io/data/airbnb-organic-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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