B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- share of searches where top10 domains have higher traffic for Google AI Overviews (2025)
For 69% of searches, domains featured in the top 10 search results have higher average traffic than those cited in Google AI overviews.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Surfer SEO
Primary
Tier B
https://www.writewiser.co.uk/post/how-to-rank-google-ai-overviews-with-geo ↗
Source Article
How to rank for Google AI overviews with Generative Engine Optimization
How to rank for Google AI overviews with Generative Engine Optimization
In May 2024, Google launched AI overviews in the US—how was it different to what existed before?
Instead of listing links as answers, AI overview (AIOs) summarizes answers with key points at the top, followed by organic results.…
Original Research
Surfer SEO
· Original study ↗
Methodology
Surfer SEO study comparing top-10 domains vs AIO-cited domains
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 69% share of searches where top10 domains have higher traffic. Source: Surfer SEO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aio-top10-domains-higher-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aio-top10-domains-higher-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of searches where top10 domains have higher traffic for Google AI Overviews<br><small>Source: Surfer SEO (2025) · <a href="https://lighthousedata.io/data/aio-top10-domains-higher-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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