B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- ad roi enhancement for Headway (Ukrainian EdTech company) (2023-2024)
Headway, a Ukrainian EdTech company, used GenAI to enhance ROI on video ads by approximately 40%.
- Value is stated as an approximation ('approx 40%')
- Specific to video ads enhanced with GenAI
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023-2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Baringa
Primary
Tier B
https://www.baringa.com/en/industries/telecoms-media-technology/2025-trends-in-tmt-looking-to-the-ye… ↗
Source Article
Advertising transformed: AI reshapes the industry
Original Research
Baringa
· Original study ↗
Methodology
AI used for enhancing ROI on video ads
Methodology documented
Segmentation
IndustryEducation
RegionEMEA
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Headway (Ukrainian EdTech company): 40% ad roi enhancement. Source: Baringa (2023-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_roi_enhancement_headway
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai_roi_enhancement_headway" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ad roi enhancement for Headway (Ukrainian EdTech company)<br><small>Source: Baringa (2023-2024) · <a href="https://lighthousedata.io/data/ai_roi_enhancement_headway" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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