B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- awareness rate for Americans (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
6,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PCG Research
Primary
Tier A
https://www.pcgresearch.com/conversica-service-assistant/ ↗
Source Article
Conversica Service Assistant | PCG Research Report
When attending to their car’s service needs, customers’ expectations of convenience have grown exponentially.
“Siri, add an oil change to my to-do list.” “Hey Google, what’s the traffic like on my commute to work?” AI is making life easier and Americans are becoming more and more dependent on its ca…
Original Research
PCG Research
· Original study ↗
Methodology
Survey of 6,000 Americans
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 70% awareness rate. Source: PCG Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_awareness_among_americans
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai_awareness_among_americans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- awareness rate for Americans<br><small>Source: PCG Research (2025) · <a href="https://lighthousedata.io/data/ai_awareness_among_americans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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