B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
96
96 -- domains with ai traffic label for Agency client domains in GA4 (2026)
A practitioner tracking GA4 across 168 agency client domains found the AI traffic label live on 96 of them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
96
Unit
Count
Data Vintage
2026
Entity
Sample Size
168
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed practitioner (agency analyst)
Primary
Tier C
https://rctrl.com/blog/ai-referral-tracking-ga4-guide ↗
Source Article
AI Referral Tracking in GA4: Step-by-Step Setup Guide
Your site already gets AI referral traffic. The problem is that GA4 has been filing most of it under Direct and Referral, next to the newsletter clicks and the forgotten bookmarks. Setting up AI referral tracking in GA4 got easier on May 13, 2026, when Google shipped a native AI Assistant channel, a…
Original Research
Unnamed practitioner (agency analyst)
· Original study ↗
Methodology
Single practitioner tracking GA4 across 168 agency client domains
Methodology documented
Segmentation
IndustryAgency
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Agency client domains in GA4: 96 domains with ai traffic label. Source: Unnamed practitioner (agency analyst) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-traffic-label-agency-domains
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-traffic-label-agency-domains" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96</strong> -- domains with ai traffic label for Agency client domains in GA4<br><small>Source: Unnamed practitioner (agency analyst) (2026) · <a href="https://lighthousedata.io/data/ai-traffic-label-agency-domains" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.