B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- organic click drop rate for Google Search (2025)
Organic clicks can drop by over 70% when AI summaries appear in search results.
- The source notes clicks can drop by 'over 70%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designatwork.com
Primary
Tier C
https://designatwork.com/generative-engine-optimization-geo-ai-seo-rankings/ ↗
Source Article
Generative AI & GEO Explained: What it Means for Your SEO Rankings | Design At Work
Generative AI & GEO Explained: What it Means for Your SEO Rankings
Have you noticed a drop in your website’s traffic and search rankings? You’re not the only one. Many businesses are experiencing a decline in organic search results. It’s no surprise that one of the biggest reasons is how AI (and a g…
Original Research
designatwork.com
· Original study ↗
Methodology
Cited study, original publisher not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 70% organic click drop rate. Source: designatwork.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summaries-organic-click-drop-70
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<blockquote cite="https://lighthousedata.io/data/ai-summaries-organic-click-drop-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- organic click drop rate for Google Search<br><small>Source: designatwork.com (2025) · <a href="https://lighthousedata.io/data/ai-summaries-organic-click-drop-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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