B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.1%
0.1% -- ai referral traffic share for AI sources (share of website referral traffic) (2025)
AI sources make up 0.1% of website referral traffic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://seopowerplays.com/if-youre-comparing-ai-llms-and-seo-as-competing-channels-youve-lost-the-pl… ↗
Source Article
If you’re comparing AI/LLMs and SEO as competing channels, you’ve lost the plot…
If you’re comparing AI/LLMs and SEO as competing channels, let alone ditching SEO for AI, you have lost the plot…
People keep calling it “the AI era” and saying “SEO is dead”
They must hate data, facts, and reality…..?
- 66% of Americans have never used an LLM / ChatGPT (Pew Research 2025)
- Google …
Original Research
Ahrefs
· Original study ↗
Methodology
Small-but-meaningful channel-share benchmark; cited from Ahrefs 2025 study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI sources (share of website referral traffic): 0.1% ai referral traffic share. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-sources-referral-traffic-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-sources-referral-traffic-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- ai referral traffic share for AI sources (share of website referral traffic)<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-sources-referral-traffic-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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