B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21.1%
21.1% -- bounce rate of ai search sessions for B2B product marketplace (Clickport case study) (2026-08)
AI search sessions on a B2B product marketplace had a bounce rate of 21.1%.
- Single-site case study, not representative of the broader web
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.1%
Unit
Percentage
Data Vintage
2026-08
Entity
Sample Size
6,960
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clickport
Primary
Tier A
https://clickport.io/blog/ai-search-buyers-not-readers ↗
Source Article
AI Search Traffic: More Buyers, Fewer Readers in 2026 (Real Data)
AI Search Traffic: More Buyers, Fewer Readers in 2026
I almost didn't run this study. AI search is under 5% of search sessions on the sites we measure, and I've argued before that you shouldn't chase it. But when Kevin Indig's data showed AI Mode swapping publishers for products, I wanted to know if…
Original Research
Clickport
· Original study ↗
Methodology
Single-site case study; AI sessions averaged 1.79 pages per visit; described as healthier than any other channel on the site.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B product marketplace (Clickport case study): 21.1% bounce rate of ai search sessions. Source: Clickport (2026-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-session-bounce-rate-marketplace
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-session-bounce-rate-marketplace" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.1%</strong> -- bounce rate of ai search sessions for B2B product marketplace (Clickport case study)<br><small>Source: Clickport (2026-08) · <a href="https://lighthousedata.io/data/ai-session-bounce-rate-marketplace" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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