B
Evidence Grade B
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Safe to Cite
Recent
25%
25% -- ai search share of organic traffic for Retail websites (2025)
BCG projects that AI search visits will reach 25% of organic traffic by the end of 2025, up from 4% in early 2024.
- Projection by BCG
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BCG
Primary
Tier B
https://dimensionmarketresearch.com/report/agentic-ai-in-retail-and-e-commerce-market/ ↗
Source Article
Agentic AI in Retail and E-Commerce Market Size, Share, Forecast
Market Snapshot
- The global Agentic AI in Retail and E-Commerce Market is valued at USD 49.74 Billion in 2025 reaching USD 61.98 Billion in 2026 and is forecast to reach USD 863.3 Billion by 2035, at a CAGR of 33.6% from 2026 to 2035.
- By Application, Customer Engagement and Marketing Agents lead …
Original Research
BCG
· Original study ↗
Methodology
BCG projection, up from 4% in early 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail websites: 25% ai search share of organic traffic. Source: BCG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-organic-traffic-bcg-2025
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<blockquote cite="https://lighthousedata.io/data/ai-search-organic-traffic-bcg-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ai search share of organic traffic for Retail websites<br><small>Source: BCG (2025) · <a href="https://lighthousedata.io/data/ai-search-organic-traffic-bcg-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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