B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- bounce rate decrease for US retail sector (2024)
Users who use AI search are 23% less likely to leave a retail website after clicking through a link (bounce).
- Reflects user behavior comparing AI search referral traffic to traditional search/benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Adobe
Primary
Tier A
https://habr.com/ru/companies/bothub/news/891964/ ↗
Source Article
ИИ меняет правила поиска: адаптация потребителей к новым технологиям
После десятилетий, в течение которых потребители полагались на 10 синих ссылок Google, чтобы найти всё, от советов путешественникам до джинсов, они быстро адаптируются к совершенно новому формату: чат-ботам с искусственным интеллектом, которые выполняют поиск за них.
Согласно новому исследованию Ado…
Original Research
Adobe
· Original study ↗
Methodology
Analysis of user behavior when using AI for search
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
US retail sector: 23% bounce rate decrease. Source: Adobe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-bounce-rate-decrease-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-search-bounce-rate-decrease-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- bounce rate decrease for US retail sector<br><small>Source: Adobe (2024) · <a href="https://lighthousedata.io/data/ai-search-bounce-rate-decrease-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.