B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- share saying ai search ads lower trust for US adults (2026-01)
63% of US adults surveyed in January 2026 said ads in AI search results would lower their trust in those results.
- The specific survey publisher/research firm is not named in the text.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
honeyb.ai
Primary
Tier B
https://www.honeyb.ai/blog/chatgpt-ads ↗
Source Article
ChatGPT Ads: What OpenAI's Move Into Advertising Means for Brands
A buyer asks ChatGPT for the best meal-kit service for two people who cook three nights a week. The answer is the usual measured paragraph and a short shortlist. Underneath it, clearly labelled Sponsored and set apart from the rest of the reply, sits a card for a grocery-delivery brand. The organic …
Original Research
honeyb.ai
· Original study ↗
Methodology
Survey of US adults, January 2026; original survey publisher not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 63% share saying ai search ads lower trust. Source: honeyb.ai (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-ads-trust-survey-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-search-ads-trust-survey-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share saying ai search ads lower trust for US adults<br><small>Source: honeyb.ai (2026-01) · <a href="https://lighthousedata.io/data/ai-search-ads-trust-survey-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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