C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
5%
5% -- ai roi rate for European retailers (2026)
Only 5% of European retailers report clear, scalable ROI from AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Voyado
Primary
Tier A
https://voyado.com/resources/guides/the-state-of-ai-in-european-retail-2026/ ↗
Source Article
The State of AI in European retail - Voyado
95% of retailers are experimenting with AI, but only 5% report scalable ROI.
AI adoption in retail is accelerating rapidly, but measurable business impact is lagging. In partnership with Retail Economics, and drawing on research across 300 retail leaders in 10 European markets, this report explores …
Original Research
Voyado
· Original study ↗
Methodology
Research across 300 retail leaders in 10 European markets
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
European retailers: 5% ai roi rate. Source: Voyado (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-scalable-roi-retail-europe-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-scalable-roi-retail-europe-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ai roi rate for European retailers<br><small>Source: Voyado (2026) · <a href="https://lighthousedata.io/data/ai-scalable-roi-retail-europe-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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