B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- percentage measuring ai roi via customer engagement and satisfaction for CXOs across tech, BFSI, e-commerce, telecom, and automotive sectors (2024-06)
41% of surveyed CXOs track customer engagement and satisfaction as their method for measuring ROI from AI investments.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024-06
Entity
Sample Size
350
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Exotel
Primary
Tier A
https://env-exotel-regalixstage.kinsta.cloud/newsroom/exotel-study-reveals-significant-uptick-in-tec… ↗
Source Article
Exotel Study Reveals Significant Uptick in Tech Investments for Festive Season as 70% of CXOs Focus on Growth
Talk To Sales: +91-808 8919 888
- 40% Strengthening Payment Gateway Security Amid Rising Festive Traffic
- GenAI Adoption Surges, with 43% Already Implementing the Technology
Exotel, a leading AI-driven enterprise communication platform, has released the findings of its comprehensive market survey o…
Original Research
Exotel
· Original study ↗
Methodology
Online survey conducted June 2024 among 350+ CXOs on methods for measuring ROI from AI investments; this was the most popular method cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CXOs across tech, BFSI, e-commerce, telecom, and automotive sectors: 41% percentage measuring ai roi via customer engagement and satisfaction. Source: Exotel (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-roi-customer-engagement-metric-2024
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<blockquote cite="https://lighthousedata.io/data/ai-roi-customer-engagement-metric-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- percentage measuring ai roi via customer engagement and satisfaction for CXOs across tech, BFSI, e-commerce, telecom, and automotive sectors<br><small>Source: Exotel (2024-06) · <a href="https://lighthousedata.io/data/ai-roi-customer-engagement-metric-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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