B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- organic web traffic reduction for Organic web traffic to brand/publisher websites from AI-generated responses (2025)
AI-generated responses can reduce organic web traffic by 15% to 25%.
- Reported as a range (15% to 25%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.thisishuman.com.au/blog ↗
Source Article
Industry Insights — This Is Human
How to Build a Winning PR and GEO Strategy: A Step-by-Step Guide
The relationship between PR and GEO runs deeper than most people realise. Historically, PR complemented SEO by earning high-value, organic backlinks, securing brand mentions, and building credibility through media placements. But in 20…
Original Research
Bain & Company
· Original study ↗
Methodology
Source reports a range of 15%-25%; midpoint of 20% extracted per normalization rules. Attributed via This Is Human blog to Bain & Company research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic web traffic to brand/publisher websites from AI-generated responses: 15% organic web traffic reduction. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-responses-reduce-organic-traffic-bain
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-responses-reduce-organic-traffic-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- organic web traffic reduction for Organic web traffic to brand/publisher websites from AI-generated responses<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/ai-responses-reduce-organic-traffic-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.