B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

14%

14% -- ai overview shopping query share for Shopping queries in Google Search (SERPs with shopping boxes, paid or organic) (2026-03)

Name: AI Overview Shopping Query Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2026-03 · n=20,900,323 · Visibility Labs

14.0% of shopping queries in Google Search featured AI Overviews.

Shopping keywords identified specifically by the presence of paid or organic shopping boxes in Google search results.

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Attribution: Visibility Labs View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

2026-03

Entity

Shopping queries in Google Search (SERPs with shopping boxes, paid or organic)

Sample Size

20,900,323

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Visibility Labs Primary Tier A

https://visibilitylabs.com/blog/ai-overviews-shopping-queries/ ↗

Confidence: 56/100 Vintage: 2026-03 Channel: Deep Crawl

Source Article

AI Overviews Now Appear on 14% of Shopping Queries, Up 5.6x in 4 Months (Study of 20.9M SERPs) - 180 Marketing

AI Overviews Now Appear on 14% of Shopping Queries, Up 5.6x in 4 Months (Study of 20.9M SERPs) AI Overviews are growing rapidly on shopping queries In November 2025, Ahrefs reported that AI Overviews only appeared for 2.1% of transactional queries in Google Search. At the time, eCommerce stores were…

Original Research

Visibility Labs · Original study ↗

Methodology

Visibility Labs original study using Ahrefs' keyword database; shopping keywords identified by presence of a shopping box (paid or organic) in the SERP; 2,919,229 of 20,900,323 shopping keywords had AI Overviews present (2,919,229 / 20,900,323 = 14.0%). Growth trend measured from early November 2025 over 4 months (reported as a 5.6x increase); exact publication date not stated, vintage approximated as ~4 months after November 2025.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Shopping queries in Google Search (SERPs with shopping boxes, paid or organic): 14% ai overview shopping query share. Source: Visibility Labs (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-shopping-queries-share-14pct

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<blockquote cite="https://lighthousedata.io/data/ai-overviews-shopping-queries-share-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- ai overview shopping query share for Shopping queries in Google Search (SERPs with shopping boxes, paid or organic)<br><small>Source: Visibility Labs (2026-03) · <a href="https://lighthousedata.io/data/ai-overviews-shopping-queries-share-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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