B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click through rate reduction for Google AI Overviews (2025-12)
The presence of an AI Overview correlates with an approximately 58% lower click-through rate for the top-ranking page.
- Directional measurement based on keyword dataset study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unknown (cited study with 300k keyword dataset)
Primary
Tier B
https://ranketize.com/blog/startup-marketing-agencies ↗
Source Article
Startup Marketing Agencies: How to Evaluate and Choose One in 2026 | Ranketize
Startup Marketing Agencies: How to Evaluate and Choose One in 2026
A practical 2026 buyer's guide to evaluating startup marketing agencies - criteria, pricing benchmarks, red flags, and the AI-visibility test most miss.
On this page
- Startup marketing agencies to consider
- What does a startup mark…
Original Research
unknown (cited study with 300k keyword dataset)
· Original study ↗
Methodology
Analysis of 300k keywords; AI Overview presence correlates with ~58% lower CTR for top-ranking page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 15% | |
| 2025-12 (current) | 58% | +286.7% |
| 2026 | 34.5% | -40.5% |
| 2026 | 34% | -1.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 58% click through rate reduction. Source: unknown (cited study with 300k keyword dataset) (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-reduce-ctr-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-reduce-ctr-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate reduction for Google AI Overviews<br><small>Source: unknown (cited study with 300k keyword dataset) (2025-12) · <a href="https://lighthousedata.io/data/ai-overviews-reduce-ctr-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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