B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate reduction for Google Search position-one results (2025)
AI Overviews reduced position-one CTR by approximately 34.5% for AI Overview keywords.
- Applies specifically to queries triggering AI Overviews
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.asklantern.com/blogs/aeo-vs-seo-in-2026-key-differences-and-why-you-need-both-across-goo… ↗
Source Article
AEO vs SEO in 2026: Key Differences and Why You Need Both Across Google, ChatGPT, and More
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs CTR study comparing March 2024 vs March 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search position-one results: 34.5% click through rate reduction. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-position-one-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-position-one-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate reduction for Google Search position-one results<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-overviews-position-one-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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