B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24.9%
24.9% -- ai overview appearance rate non branded for Google non-branded queries (2025)
24.9% of non-branded queries triggered an AI Overview in Ahrefs' study.
- Based on Ahrefs dataset of ~146M desktop SERPs, not a UK-specific measurement
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.9%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
146,122,391
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://cgomedia.com/google-ai-overview-statistics-uk-2026/ ↗
Source Article
Google AI Overview Statistics UK 2026 | 50 Key Stats | CGO Media
Google AI Overviews have moved from an experimental search feature into a major component of the modern Google Search experience. For UK businesses, publishers and organisations, the change matters because Google can now answer many searches directly within the results page before a user reaches a c…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs dataset; branded queries at 13.1%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google non-branded queries: 24.9% ai overview appearance rate non branded. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-nonbranded-vs-branded-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-nonbranded-vs-branded-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.9%</strong> -- ai overview appearance rate non branded for Google non-branded queries<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-overviews-nonbranded-vs-branded-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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