B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- organic web traffic change for Brainlabs' clients (2026)
Organic web traffic declined on average by over 10% for Brainlabs' clients following the introduction of Google's AI Overview feature.
- Traffic declined on average by 'over' 10%
- Based on a sample of 54 clients from Brainlabs' Google Analytics data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
54
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://digiday.com/marketing/in-graphic-detail-how-ai-search-has-impacted-the-web-traffic-of-over-5… ↗
Source Article
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
Original Research
Digiday
· Original study ↗
Methodology
Brainlabs' Google Analytics data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brainlabs' clients: 10% organic web traffic change. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-impact-web-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-impact-web-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- organic web traffic change for Brainlabs' clients<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/ai-overviews-impact-web-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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