B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- search frequency increase for US users (2025)
Users of AI Overviews logged a 10% increase in search frequency for relevant queries.
- Early reports
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Google
Primary
Tier C
https://www.marketing-interactive.com/sg60-crises-and-eats-what-were-singaporeans-searching-on-googl… ↗
Source Article
SG60, crises and eats: What were Singaporeans searching on Google this year?
SG60, crises and eats: What were Singaporeans searching on Google this year?
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Google has released its annual "Year in Search" list for Singapore this year, revealing a year shaped by SG60 celebrations, the General Elections, economic pressures and a steady appetite for pop culture.
The list …
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Original Research
Google
· Original study ↗
Methodology
Early reports suggest
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US users: 10% search frequency increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- search frequency increase for US users<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/ai-overviews-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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