B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click through rate reduction for organic search results affected by Google AI Overviews (2025-2026)
Google AI Overviews reduce click-through rates on organic search results by 15% to 30% for informational queries.
- Reported as a range (15% to 30%) across multiple unspecified international studies
- Specifically applies to informational searches
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025-2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Various international studies (unspecified)
Primary
Tier C
https://mediabooster.no/en/how-a-media-agency-handles-seo-advertising-and-ai-search-all-at-once/ ↗
Source Article
How a media agency handles SEO, advertising and AI search all at once - Mediabooster
How a media agency handles SEO, advertising and AI search all at once
Many Norwegian businesses face the same situation: they have one agency managing Google Ads, another writing blog posts for SEO, and no one taking responsibility for how their brand appears in AI-generated search results. The resu…
Original Research
Various international studies (unspecified)
· Original study ↗
Methodology
Range of 15-30% reported; midpoint used. Cited as 'several international studies in 2025 and 2026'; specific studies not named.
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
organic search results affected by Google AI Overviews: 15% click through rate reduction. Source: Various international studies (unspecified) (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-reduction-organic-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-reduction-organic-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate reduction for organic search results affected by Google AI Overviews<br><small>Source: Various international studies (unspecified) (2025-2026) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-reduction-organic-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.